Aldemis and Witstock Announce Strategic Partnership to Deliver End-to-End Performance Transformation for Growth-Stage Fintech and Payments Businesses
Aldemis and Witstock Announce Strategic Partnership to Deliver End-to-End Performance Transformation for Growth-Stage Fintech and Payments Businesses
London, 29 April 2026 — Aldemis, the boutique advisory partnership specialising in aligning business and technology for growth stage businesses, and Witstock, the fractional executive management firm focused on fintech, payments and financial services, today announced a strategic partnership to deliver joint market propositions to their shared client base of investors, portfolio companies and founders.
The partnership brings together Aldemis's hands on technology, product and delivery leadership with Witstock's multi disciplinary fractional executive model, giving private equity investors, venture backed founders and boards a single, coordinated route to the commercial, operational and technology capabilities needed to accelerate growth and derisk value creation.
"Technology heavy businesses rarely fail from a lack of ambition — they fail when commercial goals, product delivery and operational reality drift apart," said Richard Ney, Technology Partner at Aldemis. "Witstock has built an exceptional fractional executive capability across commercial, regulatory and governance domains. Combining that with our technology and delivery depth gives our shared clients something genuinely rare: senior operators covering the full stack of performance issues, working as one team."
"Investors increasingly expect their advisors to move beyond diagnosis and stay engaged to drive change," said Adrian Cannon, CEO of Witstock. "Aldemis brings deep technology, product and Go-To-Market leadership that complements our fractional CxO model perfectly. Together we can stand behind a broader performance mandate — from strategy through to execution — without forcing clients to stitch together multiple advisors."
Under the partnership, the two firms will jointly deliver:
- Growth Restart: Diagnose why momentum has stalled and rebuild it. We run a rapid joint review across commercial performance, product and technology to pinpoint what's holding growth back, then work alongside the leadership team to unblock the pipeline, sharpen the proposition and restart compounding revenue.
- Investment Readiness: Get the business ready to raise, and ready to scale once the money is in. We pressure-test strategy, commercial traction, product roadmap and technology foundations against what investors actually scrutinise, close the gaps that matter, and prepare the team and the story for a confident, well-supported funding round.
- C-Level Alignment: Surface and resolve misalignment in the C-suite so the leadership team pulls in one direction. We work with founders, CEOs and their executive peers to align on strategy, priorities and operating cadence; turning competing agendas into a single plan that the rest of the business can execute against.
- Product & Technology Delivery: Get product and engineering shipping the right things at the right pace. We either embed alongside the existing team to lift delivery performance and roadmap discipline, or take on delivery on the customer's behalf, bringing senior product, engineering and architecture leadership wherever it's most needed.
The joint proposition is initially targeted at fintech, payments, embedded finance, SaaS and regulated financial services businesses across the UK and Europe.
About Aldemis
Aldemis is a boutique advisory partnership, led by Peter Baxendale (Commercial) and Richard Ney (Technology), helping founders, CEOs, boards and investors scale growth-stage businesses. Aldemis works at the intersection of commercial strategy and technology delivery, with deep sector experience across fintech, payments, embedded finance, SaaS, capital markets and regulated sectors. More at www.aldemis.com.
About Witstock
Witstock is a fractional executive management firm serving investors and portfolio companies in the fintech, payments and financial services sectors. Its multi-disciplinary team covers corporate strategy, product leadership, talent management, technology, digital transformation, risk, governance and regulatory — working as a virtual Chief Performance Officer alongside existing executive teams. More at www.witstock.com.
Media contacts
Aldemis — [email protected]
Witstock — [email protected]