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<h2>Aldemis and Witstock Announce Strategic Partnership to Deliver End-to-End Performance Transformation for Growth-Stage Fintech and Payments Businesses</h2>London, 29 April 2026 — Aldemis, the boutique advisory partnership specialising in aligning business and technology for growth stage businesses, and Witstock, the fractional executive management firm focused on fintech, payments and financial services, today announced a strategic partnership to deliver joint market propositions to their shared client base of investors, portfolio companies and founders. The partnership brings together Aldemis's hands on technology, product and delivery leadership with Witstock's multi disciplinary fractional executive model, giving private equity investors, venture backed founders and boards a single, coordinated route to the commercial, operational and technology capabilities needed to accelerate growth and derisk value creation. "Technology heavy businesses rarely fail from a lack of ambition — they fail when commercial goals, product delivery and operational reality drift apart," said Richard Ney, Technology Partner at Aldemis. "Witstock has built an exceptional fractional executive capability across commercial, regulatory and governance domains. Combining that with our technology and delivery depth gives our shared clients something genuinely rare: senior operators covering the full stack of performance issues, working as one team." "Investors increasingly expect their advisors to move beyond diagnosis and stay engaged to drive change," said Adrian Cannon, CEO of Witstock. "Aldemis brings deep technology, product and Go-To-Market leadership that complements our fractional CxO model perfectly. Together we can stand behind a broader performance mandate — from strategy through to execution — without forcing clients to stitch together multiple advisors." Under the partnership, the two firms will jointly deliver:<ul><li>Growth Restart: Diagnose why momentum has stalled and rebuild it. We run a rapid joint review across commercial performance, product and technology to pinpoint what's holding growth back, then work alongside the leadership team to unblock the pipeline, sharpen the proposition and restart compounding revenue.</li><li>Investment Readiness: Get the business ready to raise, and ready to scale once the money is in. We pressure-test strategy, commercial traction, product roadmap and technology foundations against what investors actually scrutinise, close the gaps that matter, and prepare the team and the story for a confident, well-supported funding round.</li><li>C-Level Alignment: Surface and resolve misalignment in the C-suite so the leadership team pulls in one direction. We work with founders, CEOs and their executive peers to align on strategy, priorities and operating cadence; turning competing agendas into a single plan that the rest of the business can execute against.</li><li>Product &amp; Technology Delivery: Get product and engineering shipping the right things at the right pace. We either embed alongside the existing team to lift delivery performance and roadmap discipline, or take on delivery on the customer's behalf, bringing senior product, engineering and architecture leadership wherever it's most needed.</li></ul> The joint proposition is initially targeted at fintech, payments, embedded finance, SaaS and regulated financial services businesses across the UK and Europe.<h3>About Aldemis</h3>Aldemis is a boutique advisory partnership, led by Peter Baxendale (Commercial) and Richard Ney (Technology), helping founders, CEOs, boards and investors scale growth-stage businesses. Aldemis works at the intersection of commercial strategy and technology delivery, with deep sector experience across fintech, payments, embedded finance, SaaS, capital markets and regulated sectors. More at <a data-mce-href="https://www.aldemis.com" href="https://www.aldemis.com" target="_blank" rel="noopener">www.aldemis.com</a>.<h3>About Witstock&nbsp;</h3>Witstock is a fractional executive management firm serving investors and portfolio companies in the fintech, payments and financial services sectors. Its multi-disciplinary team covers corporate strategy, product leadership, talent management, technology, digital transformation, risk, governance and regulatory — working as a virtual Chief Performance Officer alongside existing executive teams. More at <a data-mce-href="https://www.witstock.com" href="https://www.witstock.com" target="_blank" rel="noopener">www.witstock.com</a>.<h3>Media contacts</h3>Aldemis — <a data-mce-href="mailto:contact@aldemis.com" href="mailto:contact@aldemis.com">contact@aldemis.com</a>Witstock — <a data-mce-href="mailto:contact@witstock.com" href="mailto:contact@witstock.com">contact@witstock.com</a>

Aldemis and Witstock Announce Strategic Partnership to Deliver End-to-End Performance Transformation for Growth-Stage Fintech and Payments Businesses

<h2>The Technology-Business Gap: A Guide for SaaS CEOs &amp; CTOs</h2>If you're the CEO or CTO of a tech heavy business, it is difficult to accept that the technology delivery is lacking. Technology is so critical in SaaS businesses, and the amount of money sunk into it is so large, that it is difficult to accept that, often, a very large impact and sum of money are wasted in inefficiencies. It is often easier to accept the status quo and think that you either don't have a problem or that the problem isn't worth fixing. After all, things aren't that bad. The product is evolving... slowly. We've been helping many customers bridge the gap between technology and business and we noticed they all go through the same cycle: Ignorance, Denial, Realisation, Actions and finally Serenity. We've seen it so many times that we wanted to share some insights which hopefully can help you get a better grasp on things. Most of our customers go through the following phases, and we engage at various stages, but in every case, we would have been more efficient more quickly if we had been engaged sooner, and the quicker we started to evaluate and tackle the problem.Interestingly, we spoke to 50 CEOs of Saas businesses and all said the same thing: the gap between business and technology exists and is a real challenge. However, 80% of that audience believed that their own business did not have such an issue, only everyone else did. This is the Ignorance stage.<h3>The Five Stages</h3>1. Ignorance — "I don't know I have a problem" Without deep technical visibility, it's easy to mistake slow progress for normal. The product is evolving... just slowly.2. Denial — "I know, but it's not worth fixing" The most difficult stage. Admitting something has gone wrong feels costly and uncomfortable. In reality, the ROI on fixing it is usually very fast — the added value almost always outweighs the cost of remediation.3. Realisation — "Yes, this needs fixing"4. Action — "Here's what I'm going to do about it"5. Serenity — "Technology is under control, and the business is thriving" Delivery is faster, product/market fit improves, and the roadmap is fully owned by the business.The sooner you can identify which stage you're in, the sooner you can act — and the greater the impact.<h3>Diagnostic Questions</h3>Answer honestly. The more "no" or "unsure" answers, the wider your gap.<figure id="figure-q0mbgz63mmmnetixro"><img id="q0mbgz63mmmnetixro" src="https://cdn.durable.co/blocks/15lBfbSPIt7iW3SH8Falu2Uy7Lghf7nIXTTV91JHjhHZUuYybus8ufT35TpHAtna.png" alt="" title="" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/15lBfbSPIt7iW3SH8Falu2Uy7Lghf7nIXTTV91JHjhHZUuYybus8ufT35TpHAtna.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure>Stage 1 — Ignorance: Do I even have a problem? Software Delivery<ul><li>Do you know what each person in your tech team is working on right now?</li><li>Does each task clearly align with a business KPI?</li><li>Has every active task been approved by the business, directly or as part of a project?</li><li>What are the current bottlenecks for feature delivery?</li><li>What are the current bottlenecks for scale and performance?</li><li>How is security approached within the software?</li></ul>Product Delivery<ul><li>Do new versions ship on a regular, predictable cadence?</li><li>Do you clearly understand what the next two releases will deliver?</li><li>Are the features being worked on truly the most valuable to the business right now?</li></ul>Sales Alignment<ul><li>Is the sales team aligned with the product features in development?</li><li>Are customer sign-ups being hindered by missing features?</li><li>Does the sales team have what they need — demo environments, product collateral, etc.?</li></ul>Overall Business<ul><li>How often is technology discussed in board meetings?</li><li>How much friction does your product generate with customers?</li><li>How efficient are you compared to your competitors? &nbsp;</li></ul><figure id="figure-kck59dhe0jmnetjb73"><img id="kck59dhe0jmnetjb73" src="https://cdn.durable.co/blocks/36uNHuWedfJsOOym8cF6yCVRKIWvJjhCHgMFJ2EE4ebjxupZ4CA6RkAyWyXPpVyZ.png" alt="" title="" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/36uNHuWedfJsOOym8cF6yCVRKIWvJjhCHgMFJ2EE4ebjxupZ4CA6RkAyWyXPpVyZ.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Stage 2 — Denial: Is it worth fixing?Software Delivery<ul><li>Do more than 95% of tech tasks clearly align with business priorities?</li><li>Do you understand the ROI in monetary terms for each task being worked on?</li><li>Is your waste ratio below 10%?</li><li>When did you last run performance testing — and did results improve or deteriorate?</li><li>Based on current growth, when will your software break under load?</li><li>How regularly do you pen test? How quickly do you act on findings?</li></ul>Product Delivery<ul><li>Do 90% of releases ship on time?</li><li>Do 90% of releases ship with the expected features?</li><li>Is your release cycle waste below 10% (measured in days against your release cycle)?</li></ul>Sales Alignment<ul><li>What is your customer attrition rate, and what does it cost you annually?</li><li>How many support tickets does each customer generate?</li><li>What does it cost to close a support ticket?</li><li>Is the overall cost of signing and supporting a customer going up or down?</li></ul>Overall Business<ul><li>What would it mean for your business to ship 30% slower than competitors?<ul><li>Most SaaS businesses release every 1.5 months with 2–3 key features. A 30% slowdown means roughly 2 fewer releases and 4–6 fewer key features per year. Over three years, that gap becomes almost impossible to recover from.</li></ul></li><li>What is your total tech waste in monetary terms?</li><li>What is your product shipment waste in monetary terms?</li><li>How many additional features could you ship per release if waste reduced by just 20%?</li><li>Tech refactoring is healthy, but it must not crowd out competitive feature delivery.<ul><li>What is your refactoring cost as a percentage of total spend — and are there faster, cheaper ways to address it?</li></ul></li></ul><figure id="figure-mst56loqiamnetharj"><img id="mst56loqiamnetharj" src="https://cdn.durable.co/blocks/19vvls9fnNu2yWN4y1QJnnp1l0adcDEaipg93eZ3iHWtKkzw1uaiSLw4e8sn65mt.png" alt="" title="" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/19vvls9fnNu2yWN4y1QJnnp1l0adcDEaipg93eZ3iHWtKkzw1uaiSLw4e8sn65mt.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><h3>Actions: Where to Start</h3>Start with the highest-impact items first. Not everything needs to happen at once.Software Delivery<ul><li>Adopt a clear delivery process and track it consistently. In tools like Jira, make sure your workflow is relevant and systematically track: estimates vs. actuals, QA bounce rate (how often items come back), and tickets getting stuck (a sign of context-switching or poor upfront analysis).</li><li>Conduct an external pen test at least annually, ideally every six months. Run internal pen tests at every release.</li><li>Invest in automated testing — both functional and non-functional (e.g. performance testing).</li><li>Use epics or tags to explicitly link every item to a business priority.</li></ul> Product Delivery<ul><li>Adopt a clear ROI process — every project should pass through it before work begins.</li><li>Maintain comprehensive release plans, and track actual vs. planned for every release.</li><li>Track release time, rollbacks, and how long completed items sit unreleased — these are all indicators of delivery waste.</li></ul> Sales Alignment<ul><li>Share upcoming release content with the sales team. Maintain a clear 2–3 month roadmap.</li><li>When plans change, communicate quickly and transparently.</li><li>Hold regular Product/Sales syncs to stay aligned.</li><li>Discuss surrounding topics — pricing, customer growth, market shifts — to build a complete picture of what the business actually needs.</li></ul> Overall Business<ul><li>Priorities will change. When they do, move decisively, follow the right process, and communicate changes broadly and clearly.</li><li>Always explain to engineers why priorities have shifted. People accept hard decisions when they understand the business rationale and feel their contribution matters.</li><li>Track waste in monetary terms — money resonates with everyone. Eliminating waste might fund an additional hire and relieve pressure on the existing team.</li><li>Communicate with the engineering team often and in detail. People want to feel included and know they're contributing to something meaningful. &nbsp;</li></ul><figure id="figure-cxbtk0qtqjmnetkhh5"><img id="cxbtk0qtqjmnetkhh5" src="https://cdn.durable.co/blocks/34WaML9HJ6HgIXvbiPFaHhdcZrc7JvLFnZakwn8jYSnOxskNdu8AuN0GB6CmbZCI.png" alt="" title="" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure><h3>Serenity: What Good Looks Like</h3> When you reach this stage, delivery feels almost easy. You can plan, execute on plan and on budget, and clearly articulate why every item is prioritised. Time opens up for longer-term strategic thinking and meaningful improvements.One word of caution: don't relax the process once things are going well. Discipline is what got you here. Without it, things will unravel quickly.&nbsp; "As a founder, having trust in the delivery and security of the technology has always been at the forefront of my mind. Balancing this with customer-focused decisions, timelines, and budget constraints is not an easy feat. Having confidence in the overall delivery process has enabled me to focus on business growth." — Client, SaaS Founder If you want to discuss this in more detail and understand what it means for your business right now, click <a data-mce-href="https://aldemis.com/contact" href="https://aldemis.com/contact" title="here">here</a> to contact us.

The Technology-Business Gap: A Guide for SaaS CEOs & CTOs

<h2>The importance of focus and alignment when scaling a business</h2> Last time I counted, I had been part of 21 businesses, either as a founding team member or as an advisor. Some were great successes, most were not. I began reflecting on the reasons for the failures. It is a complex topic, and there is no single reason, but a common trait among most businesses I have seen fail is a lack of focus. Trying to do too much and getting distracted by projects or tasks that will not improve the bottom line, or not significantly. For example, I joined a business many years ago that had 15 top-level KPIs. They were difficult to understand, the actual impact on the business wasn’t clear, and a large number were more vanity metrics than actual business achievements. This situation led to a disconnect within the C-level team, with each member pulling in different directions. The CEO was convinced that he had a very clear vision for the business - and maybe he did - but he was unable to articulate it in a way the team understood. When asked about the business goals, everyone gave a different answer, and their responses were often long and confusing.<h3>The One vs. the Many</h3>It might be tempting to think that, because you have many products targeting many markets, you have a greater chance of success. Or because you do many things, you must be productive. But I don’t believe that’s the case. I always felt focus was critical, but it was only when working with a great colleague and friend of mine, Nicolas Thevenet, that I truly realised why.&nbsp; While discussing the topic with Nicolas, he asked me to consider watering my garden with a hose. I could either open the hose wide and water a wide spread in front of me, but it would only go about a meter deep. Or I could be very targeted and have all the ‘power’ of the water focused very tightly, and I would reach 10x that distance.<figure id="figure-43ns3jmz98mls5picy"><img id="43ns3jmz98mls5picy" src="https://cdn.durable.co/covers/204beXPySuESMrV4K1oyKoupRvPpbJH1mmdyo8z3fscN0LEaaNrGQVDYiuFT8F9Q.png" alt="" title="" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/covers/204beXPySuESMrV4K1oyKoupRvPpbJH1mmdyo8z3fscN0LEaaNrGQVDYiuFT8F9Q.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure> That discussion will remain with me forever and has convinced me that focus is key, especially for a small team. Choose a couple of goals very carefully, communicate them clearly, and have everyone in the business working 80%-90% of their time on achieving them. Review them regularly and adapt where needed.<h3>The results that focus brings</h3>Returning to the business mentioned above, we helped them clarify their focus and refine their goals. After 3 months working with us, the CEO accepted the need for change. We helped him and the management team focus on 3 short-term goals only, aligning with the long-term vision but short-term enough to be comprehensible. All goals directly contributed to the bottom line. We aligned every discussion and decision to those 3 goals. The business saw its momentum increase and achieved significant milestones within the following 12 months.If you want to discuss this in more detail and understand what it means for your business right now, click <a data-mce-href="https://aldemis.com/contact" href="https://aldemis.com/contact">here </a>to contact us.

The importance of focus and alignment when scaling a business

<h2>Software is more than just features</h2>Over the last 10 years, I have seen a shift in SaaS start-ups and scale-ups in their software development approach. 20 years ago, waterfall methodologies were king, and a lot of time and effort was spent on analysis and on understanding how a software product was built, brick by brick. Possibly due to the rise of Agile, a number of software companies have shifted from building coherent software to just building features. This is especially true in environments where business leadership is more vocal than technical leadership. This isn't an issue with Agile itself, but with how it is often implemented in these organisations.<h3>Why is that wrong?</h3>The problem is that software is so much more than a set of features. Those features need to work well together, form part of the user experience, and follow a coherent path. Without a plan, everything starts to quickly fall apart. Some businesses also like experimentation and might set aside funding for a proof of concept or a quick trial product. There too, a plan is critical, so that you can bring that POC or trial back into the core product - or at least the concepts they were trying to demonstrate. Too often, those experiments are left unattended, and 6 months later, no one remembers them in detail. The core product has evolved too much, and there are no options but to restart those projects from scratch. Building revenue-generating features quickly, without a plan to address technical debt, can be tempting, especially in environments where the business pressure to deliver quickly is high. But remember, your product needs to scale in line with your business goals. There is no point in having spent all that time, effort and money on building a product if it fails as soon as you land that large deal. Not only will you have to rebuild a lot, but you'll also have to recover from the reputational impact. Finding the right balance is very difficult, and that is where we help our customers understand the compromise and make the decisions which are right for their specific business circumstances.<h3>The straw bridge</h3>Pictures speak louder than words, so to use an analogy: Imagine you're a SaaS founder and asking your tech team to keep building features. They built you an amazing-looking bridge. Your current volume is low, but the couple of cars using that bridge every month love it! Your sales team worked hard on building momentum, and you have a highway full of cars ready to start using the bridge. You feel you are ready to open the flood gates, except... the bridge is built of straws!!! It does perform very well for the couple of cars using it currently, but it will come crashing down very quickly as more cars start entering the bridge. <figure id="figure-ns7qrbgc8gmls48ir7"><img id="ns7qrbgc8gmls48ir7" src="https://cdn.durable.co/covers/25vcnkc5Yd1LHqP6pL0ImVMnNJPxU33tzhD52qVBcKW2WwB4Fj5CETKDhTnJEqNX.png" alt="" title="" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/covers/25vcnkc5Yd1LHqP6pL0ImVMnNJPxU33tzhD52qVBcKW2WwB4Fj5CETKDhTnJEqNX.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure> This is the situation I have seen time and time again in a number of businesses we have been helping. Usually, the first answer from founders is: "I don't mind the bridge being improved; for now, I need to focus my limited funds on building an extra lane so I can charge more and generate more revenue!" Obviously, this isn't the correct answer for the business, and that is why understanding the situation and the return on investment on each 'feature request' is critical.If you need help digging into this in more details your business today, we’d be very happy to help. Click <a data-mce-href="https://aldemis.com/contact" href="https://aldemis.com/contact">here</a> to contact us.

Software is more than just features

<h2>What value does AI truly deliver?</h2>I may have spent the last 10 years on the business side of things — after an early career as a technologist building stock exchanges and trading platforms, followed by a move into tech advisory — but those who know me will tell you I'm still very much a geek at heart. It's this dual experience of building technology, and more recently being a customer of technology, that helps Aldemis bridge the gap for our customers… but this isn’t a sales pitch.As a geek who still loves coding, I've followed the AI coding movement closely. While there have been some impressive advances, for me the proof is in the pudding. Until a real application is built, released, and used, it's hard to draw meaningful conclusions about the actual benefits of using AI. In the vein of one of my favourite sayings: ‘I could get my mom to build you a Windows calculator, it would look like it is working, but it wouldn’t be scalable, secured, or anywhere close to being maintainable!That's why I decided to take my latest idea and build it entirely with AI. The website below is the result — built using Claude Code (Opus 4.6) on the Max Plan. I've also pasted below every prompt I used along the way.I did nothing beyond writing the prompts listed below (less than 100 prompts in total). I didn't modify the code by hand. I didn't touch a single thing outside of the Claude window itself *.The whole thing took me roughly 9 hours from start to finish (though most of that was waiting for Claude to do its thing, so I was getting on with other tasks in the meantime). If I'd done this the traditional way, I estimate it would have taken around 8-10 days.Here's what I find particularly interesting: if you look through my prompts, fewer than 5% of them are actual technical requirements. Everything else is business requirements.&nbsp;The website and code are by no means perfect, but the result given the effort involved is genuinely remarkable. Some prompts felt especially easy such as 'deploy to AWS' and... job done! Or 'containerise everything'.This was a greenfield build, which is always easier for AI to handle. That said, I have used Claude on an existing project too, and I have no reason to think the results would be dramatically different.I feel like I've only scratched the surface of what's possible. One of my colleagues even took a screenshot of our JIRA board and had Claude implement all the tickets assigned to him…Website: <a data-mce-href="https://cofound.website" href="https://cofound.website" target="_blank" rel="noopener">https://cofound.website</a><figure id="figure-35qehndfanmls7kaf6"><img id="35qehndfanmls7kaf6" src="https://cdn.durable.co/blocks/102DBxjJIIxDc0KOorrzMnQKR62UTxacIl7UzJDJDAgxOYHi5TTlxSTBM3603Cf8.png" alt="" title="" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 0% 0%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="0%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/102DBxjJIIxDc0KOorrzMnQKR62UTxacIl7UzJDJDAgxOYHi5TTlxSTBM3603Cf8.png" data-mce-style="aspect-ratio: 16/9; object-position: 0% 0%;"></figure> I do have follow-up questions though - for which I would love the view of any AI expert:<ul><li>It is clear that AI companies are absorbing some of the cost of running the models, what will happen once AI usage is priced at real cost? </li><li>Given that so few of my prompts are technically driven, are we now in a situation where a non-technical person can start building very complex, production-ready applications?</li></ul>I'm also happy to share the full source code if you'd like to review its quality— just drop me an email at <a href="mailto:rney@aldemis.com" data-mce-href="mailto:rney@aldemis.com">rney@aldemis.com</a>And, if you like the CoFound idea, feel free to spread the word and add your profile / project to it. It would be nice to turn it into something useful for start-up founders.* [EDIT] Following a question I received: I did indeed leave Claude to register the domain name and update the DNS settings.<h2>Prompts used</h2><h3>Software architecture &amp; first features</h3>Prompt 1:I'd like to build an application from scratch. it will be a website allowing users to register and post projects for other to comment on. I'd like the back-end to be node.js with a postgres database. what front-end technology do you recommend? --- Prompt 2:ok, let's go with React + Vite. can you start by creating a project structure please, with 2 root directories, 1 for the front-end and 1 for the back-end --- Prompt 3:could you please rename the client directory into frontend and the server into backend --- Prompt 4:if I give you the connection details for my local postgres instance, can you install the DB and run the project yourself? --- Prompt 5:localhost:5432/postgres , username is postgres and password is **************** --- Prompt 6:the front-end is empty, i was expecting to land on a login and registration page --- Prompt 7:There is no button to create a project, could you add one. I should be able to see the button on the home page but I need to be logged in to be able to create the project --- Prompt 8:there shouldn't be a username on the registration, we should use the email for the username. But I'd like to add a firstname and lastname --- Prompt 9:there is a UI display issue on the registration page, the lastname text box goes outside of the registration box --- Prompt 10:I got a registration failed message when registering --- Prompt 11:Can you also make sure the code is well documented and that there is plenty of logs for support and maintenance --- Prompt 12:After publishing the project, I get redirected to the project details page, but that page only contains a title and no project information, could you fix it please? --- Prompt 13:can we add a settings section where the user can change its password --- Prompt 14:I'd like the settings and logout link to be in a dropdown menu which appears when clicking on my name in the top bar --- Prompt 15:can we update the model so that the project publisher can add team members that he is looking for to join the project --- Prompt 16:Could we add a professional profile section so that a logged in user can fill in his profile, short description of their skills and experience, their linkedin profile URL, their availability (number of hours available per week) --- Prompt 17:could you add the ability to upload a picture on the professional profile --- Prompt 18:I'd like to split registered users into 3 categories: contributors, project lead, investors. each category should have it's own registration link so 'register as a contributor', 'register as a project lead', etc... --- Prompt 19:could we add a messaging area so that 2 logged in users can message each others --- Prompt 20:from now on, please stop asking me to confirm code changes and db changes and just proceed --- Prompt 21:only project leads should be able to create projects --- Prompt 22:i've upagraded my account, the limit should have been increased --- Prompt 23:can you add an email verification step please --- Prompt 24:here is the username and password, please update the .env file, username: ***@ethereal.email , password: ****************** --- Prompt 25:the email wasn't received, could you check what went wrong --- Prompt 26:I tried again and the email was still not received --- Prompt 27:i've updated the env file, can you restart the server please --- Prompt 28:i tried the email verification link from that email but got an error message that the verification link had expired --- Prompt 29:can you get me the last 20 lines of logs --- Prompt 30:where is the log located on the filesystem? --- Prompt 31:i just registered with a new user (firstname Karen) but I can't see anything in the logs --- Prompt 32:i've tried again (user is Luca Ney) and the call to the backend responded with a 201, but I still can't see that registration in the logs --- Prompt 33:you're running the backend for me so I can't check that, can you just give me the log file location and i'll tail it --- Prompt 34:can you run the project please --- Prompt 35:can you please start a new part of the project, in a root folder called 'admin' to create an admin portal for the application please --- Prompt 36:either i forgot my password or the login isn't working ---<h3>Initial design attempt</h3>--- Prompt 37:th eprimary color is #1a4b40 and secondary color is #ffffff pleas change those accross the whole project --- Prompt 38:how can I give you my logo so that you use it --- Prompt 39:here it is --- Prompt 40:it's here: P:\aldemis\projects\sweat-equity\logo.png --- Prompt 41:sorry, can you use this logo instead: P:\aldemis\projects\sweat-equity\logo.svg --- Prompt 42:the logo doesn't show, all i can see is a white box where the logo should be --- Prompt 43:can you increase the header size by 1.5x and make it white please, increase the logo size by the same ratio --- Prompt 44:increase by 1.5x again please --- Prompt 45:on the admin portal only, could you replace the logo with this one: P:\aldemis\projects\sweat-equity\logo_white.png ---<h3>Full Design Creation with Claude</h3>Got design built using Claude web standard version: Can you create a landing page design which should be fashionable but professional, the website is about helping start-up founders find co-founders on a sweat equity basis. The website allows founders to post their project and highlight which skill(s) they're missing and trying to get help for. Could you redesign the page with this in mind and also highlight a few of the benefits --- Prompt 46:here is a landing page design: P:\aldemis\projects\sweat-equity\landing-page.html , can you update the website design to match it, please match all logo and colors --- Prompt 47:color changes are good, but I'd also like the landing page to match the html template i provided --- Prompt 48:thanks, the grey text (#6b6b6b) is a little too dark and difficult to read, can you change it to #ababab --- Prompt 49:can you rename contributor to co-founder --- Prompt 50:and project lead as Lead Founder --- Prompt 51:please generate a relevant privacy policy and terms of use, given what the website does. --- Prompt 52:please generate 10 test users for each category of registration, as well as 5 test projects, make sure projects are posted by different test users --- Prompt 53:can you increase all fonts by 20% --- Prompt 54:can you replace the login link under the main banner by 'browse projects' --- Prompt 55:and can you add the number of projects already posted underneath it, just like the original design I provided --- Prompt 56:can you increase the fonts on the login and register page too, like you did for the home page. also increase fonts on the admin portal section --- Prompt 57:increase fonts in the admin portal by another 20% --- Prompt 58:once logged in, the browse projects link on the home page don't work --- Prompt 59:browse projects links on the home page should link to another page where all projects are displayed, they should not link to a home page section --- Prompt 60:on the project details page, please add a link to go back to the project list page --- Prompt 61:once logged in the post your project link should not appear for investor and co-founders --- Prompt 62:good work, please commit all that into a new branch called Feature/initial_build --- Prompt 63:can you push the branch to the repo please --- Prompt 64:thanks, move back to the main branch (that initial_build branch has now been merged with the main branch) --- Prompt 65:can you please extract every single prompt i've made during this project into a text file --- Prompt 66:please add a forgotton password link on the login page for both the main portal and the admin portal --- Prompt 67:the legal entity behind the website is Aldemis Ltd, 86-90 Paul Street, London, EC2A 4NE, United Kingdom, registration number 07331439 . the contact email should be cofound@aldemis.com . could you update the privacy policy and T&amp;C with that info please --- Prompt 68:can you make sure all requests and responses sent to the back-end (both portal and admin) are logged please. please make sure any password is **************** --- Prompt 69:can you make sure there is proper exception handling, and related logging, throughout the whole project please --- Prompt 70:the admin portal isn't responding anymore, could you have a look --- Prompt 71:can you configure the project to use gmail as the SMTP server, my username is donotreply@aldemis.com and the password is **************** --- Prompt 72:i don't seem to have received the email, can you check if something went wrong --- Prompt 73:the actual password has been updated to **************** , here is the app password: **** **** **** **** --- Prompt 74:it's still not working --- Prompt 75:can you run the project please --- Prompt 76:email is working, but the link in it isn't. when clicking on it, it says verification failed, invalid or expired link --- Prompt 77:it's working well. could you commit to a new branch called Feature/first_release and push it to the repo please ---<h3>App Signal &amp; Containerization</h3>Prompt 78:can you now configure the project for appsignal --- Prompt 79:********-****-****-****-************ --- Prompt 80:appsignal doesn't seem to be receiving any data, could you check what's wrong? --- Prompt 81:still not working, here is what appsignal suggests: Check your log file and the docsSee if appsignal.log is reporting errors.The debugging docs page contains further debugging instructions. Run our diagnostics toolRun npx @appsignal/cli diagnose to generate a diagnostics report.Email it to us for help! --- Prompt 82:can you containerise the project and push to docker. docker is already installed locally --- Prompt 83:here is the error i'm getting: unable to get image 'sweatequity-admin': error during connect: Get "http://%2F%2F.%2Fpipe%2FdockerDesktopLinuxEngine/v1.49/images/sweatequity-admin/json": open //./pipe/dockerDesktopLinuxEngine: The system cannot find the file specified. --- Prompt 84:There isn't any data anymore, is this a DB connection issue? ---<h3>AWS deployment</h3> Prompt 85:Here is my Aws access key: AKIA**************** and secret: ************************************. Please install the full project on AWS. Use the existing vpc and subnet. It's for demo only so go for a cheap setup. Main website should respond to HTTPS://www.cofound.website, please setup SSL certificates. Admin portal should respond to HTTPS://admin.cofound.website --- Prompt 86:can you commit everything into a new branch called Feature/container-and-deployment and push to the repo --- Prompt 87:can you summarise to me what you did to deploy it to AWS please --- Prompt 88:sorry, I should have said, could you move everything to eu-west-2 --- Prompt 89:have you made any code changes that need to be committed? --- Prompt 90:please commit and push --- Prompt 91:can you please extract all prompts I've made in this project into a text file --- Prompt 92:please update the file to only include the prompt, none of the analysis or context you provided. could you also obfuscate any password or keys

What value does AI truly deliver?

<h2>Imbalance Between Business Leadership and Technology Leadership</h2>I have spent a large portion of my career being parachuted into dysfunctional technology environments and attempting to recover them. Most of the time, the disconnects are relatively small and can be resolved fairly quickly; once in a while, however, I encounter a situation that truly amazes me in how bad things have become.When a situation deteriorates too far before someone attempts to steer the ship back into calmer waters, the problem can turn into a serious business issue. Sometimes, new feature development has to stop entirely to make room for technical refactoring or even a complete technology rebuild. As a CEO, there are few things worse than hearing that not only will you need to spend more on technology in the short term, but you also won’t be evolving your product features. It truly feels like a lose–lose scenario.I recently joined one of these projects again, which led me to question the root causes of the problem. Why do some environments become so much worse than others?After reflecting on the topic, I believe the issue stems from an imbalance between the power held by business leaders and the power held by technology leaders.Building technology that aligns with business needs requires a delicate balance of power.<h3>Dominant ‘technology’ voice</h3>If the technology voice is too dominant, a high-quality product will be built, one that runs very well, but it will become increasingly slow to evolve. Costs will continue to rise, often beyond what the business can reasonably afford. In these situations, we often see companies run out of money before they find a product–market fit.<h3>Dominant ‘business’ voice</h3>If the business voice is too prominent, too much emphasis is placed on features and speed to market, and not enough on software quality. In these environments, discussions tend to focus heavily on estimates, with business leaders frequently making statements such as “It’s as simple as ABC” or “It shouldn’t take long.” Every task that exceeds its estimate is aggressively scrutinized, and we often hear questions like, “How can we get this resolved faster?” or “The original estimate was X, what happened?” This pressure leads to significant corner-cutting by the technology team, resulting in a product that appears to work but doesn’t truly function as it should. The quality is too poor to scale, or even to survive beyond a few months.<h3>Balance</h3>Finding the right balance is difficult, and that balance will evolve as the business grows and its needs change over time. That’s why it’s essential to have open discussions and ensure that both business and technology leaders genuinely listen to each other and reach the right compromises. Give each other space to voice opinions honestly, and don’t lead with an answer. If you start with, “Give me an estimate for X, but it shouldn’t take too long because…,” don’t be surprised when corners are cut and things go wrong.If you need help determining the right level of quality for your business today, we’d be very happy to help. Click <a data-mce-href="https://aldemis.com/contact" href="https://aldemis.com/contact" data-mce-selected="inline-boundary">here </a>to contact us.

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